2018 Bennetts British Superbike Champion Leon Haslam has lift off on his bid to add to his title tally after launching the ROKiT BMW Motorrad Team at Donington Park ahead of this weekend’s R&G Official Test.
Haslam will line up on the BMW M1000 RR in the newly formed team for the 2023 season with title sponsorship from ROKiT and committed to a multi-year title sponsorship agreement.
The new venture will see ‘The Pocket Rocket’ return to BMW Motorrad Motorsport having last rode for the manufacturer in the World Championship during the 2011 and 2012 seasons.
Haslam said: “I am so excited to be able to finally put all this together as it’s been a long few weeks of trying to get it over the line. I would like to thank ROKiT, Completely Motorbikes and all of our sponsors who have been able to make this possible, it’s a dream come true. I've had a really good winter from a physical point of view, so I am ready for this new challenge in British Superbikes on the BMW M 1000 RR.”
ROKiT co-founder Jonathan Kendrick commented: "We're really excited to be the Title Sponsor of the BMW Motorrad British Superbike Team and bringing the Pocket Rocket into the ROKiT family. This sponsorship augments and enhances our existing partnership with BMW in the World Superbike Championship, so we can now look forward to a very exciting and successful season ahead."
ROKiT, co-founded by Jonathan Kendrick and John Paul DeJoria, have a diverse portfolio of innovative businesses products and services. These include mobile phones, ROKiT Cites (which deploys mass-access out of home wi-fi internationally), a portfolio of drink brands, a large drinks distribution company, a product licensing division, an apparel and accessories range, eBikes and 3D content production, development and distribution of movies and music and will soon launch ROKiT Flix, the only free streaming service for kids.
Press: British Superbike Championship